International Marketing Business in Earthquake Zone

Question: Discuss about theInternational Marketingfor Business in Earthquake Zone. Answer: Introduction: This article is to illustrate the scope of international marketing with its comparison to the event of trying to do business in earthquake zone. Both these criteria are with high risk as international marketing is difficult to spread without knowing the risk management with the help of technology in different formats and trying to do business in earthquake zone is also facing so many barriers which is not easy to overcome. With the context of this article a case study can be considered which was in connection with the Christchurch earthquake and respective after shock and subsequent Tsunami caused death of two persons on 22nd February, 2011. This is in connection with the tourism of Christchurch and Canterbury Tourism which usually attracts number of tourists globally with special presence of Japanese tourists. The devastated locations had to be ready for the tourists and this attracts different level of efforts from the administration of those locations which can be compared with th e situation faced in case of international marketing. Both these situations need effective crisis management to combat any type of barriers or shortfalls generated from the typical situation and it is depending upon the strategy though which the crises can be overcome with efficient strategic management. There are different technologies through which both the situation of business in quake zone and international marketing can be faced to combat challenges related to communication and probable innovation to overcome the barriers of both the situations which includes integrated marketing communication mix with effective role of social media as the strategic tools. In the discussion we will emphasize on the role of these strategic tools on the situations of quake zone business and international marketing(Abc, 2016). Communication Communication plays a vital role in recent global business. In case of business in quake affected zone e.g. Christchurch and Canterbury Tourism, role of communication with the target customers cannot be avoided to make them understand that restoration of status quo is being done through different steps taken by the authority. Especially, for Japanese Tourists who loves hazard free touring as they are of the nature of group tourism, bulk customers can be attracted with proper communication. Effective communication makes the target audience aware of the present situation with the safety and security restored in place after the quake hit the tourist spots(Christchurchnz, 2013). Same thing is applied to international marketing. International marketing of any product faces lots of barriers since inception facing existing competition and local policies. It is the duty of the companies to make the target audience aware that the product or service launched in the international market can have the ability to compete with the present competitors. Communication regarding the quality of the product or service can make the customers aware about the company and they can have the option of choosing from present and upcoming product in the local market. It is similar in both the cases as business in quake zone needs proper communication for the target audience and in case of international marketing it is also evident that the role of communication can play a vital role to make the customers for both the cases aware about the product or service offered to them(Crust, 2014). Innovative Approach Innovative approach can make the job easier for both the cases of business in quake zone and international marketing. After the quake and after shock, the quantum of devastation may make the entrepreneurs frustrated and the target audience frightful which can be found in case of Christchurch and Canterbury Tourism. To restore the confidence in the minds of target audience in the form of global tourists, innovative approach through creative appeal can be made in the form of publishing the beautiful pictures of the tourist spots in different media with comparison to past and present and thus make the customers confident that nothing had changed in comparison to past. Moreover a good deal can be offered to the upcoming customers to allure them to come to the beautiful places for enjoying the exquisiteness of the tourist spots(Altringer, 2013). In case of international marketing, innovative appeal is required to make the target audience understand the specific feature of the product or service launched in the international market. This can be done though advertisement in unique nature to highlight the exclusiveness of the product or service with the salient features of the product or service. Advertisement is the basic strong instrument for marketing which can project the product or service along with the distinctive feature of the product or service offered to the new brace of customers overseas(Yec, 2011). Social Media Role of social media can play a vital role for both the cases. Social media can enhance the possibility of reaching the target audience in broader spectrum with the features of the offerings applicable for quake zone business as well as for international marketing. Present business world depends in high magnitude on social media to reach their coveted target audience as this media is easy to access by the customers and the message can be broadcasted easily as per the choice of the broadcaster. Social media is a very strong tool which can convince the customers for insistence of any product or service as this media can attract strong feedback from the users or consumers which can dictate the image of the product or service globally(Wicks, 2015). Conclusion The argument is to justify the similarity of business in quake zone and international marketing. Both have to start from a scratch to have a formidable presence in the market. Moreover both have to depend on the tools like communication, innovative ideas and social media to ensure long term sustainability. Integrated marketing communication mix plays a vital role which can be derived through effective strategic management and this could be the balancing factor for both the cases of quake zone business and international marketing. As both the situations demand effective strategic management with the endeavor to reach the target audience for confirming confidence of the target audience, both the situation needs strategies in the fields of social media, innovative approach and effective marketing communication mix to find the old glories come back soon. References: Abc, 2016. Footage shows extent of damage after quake hit New Zealand overnight. [Online] Available at: https://www.abc.net.au/news/2016-11-14/two-dead-earthquake-christchurch-new-zealand/8022202 [Accessed 06 February 2017]. Altringer, B., 2013. A New Model for Innovation in Big Companies. [Online] Available at: https://hbr.org/2013/11/a-new-model-for-innovation-in-big-companies [Accessed 06 February 2017]. Christchurchnz, 2013. Annual Report. [Online] Available at: https://www.christchurchnz.com/media/415395/cct_annual_report_2013.pdf [Accessed 06 February 2017]. Crust, C., 2014. Christchurch and Canterbury Tourism. [Online] Available at: https://prezi.com/sgf0wspmcbhw/christchurch-and-canterbury-tourism/ [Accessed 06 February 2017]. Wicks, D., 2015. Role of Social Media Marketing in Business. [Online] Available at: https://www.socialmediatoday.com/social-business/role-social-media-marketing-business [Accessed 06 February 2017]. Yec, 2011. A 5 Step Primer for Entering an International Market. [Online] Available at: https://www.forbes.com/sites/yec/2011/09/22/a-5-step-primer-for-entering-an-international-market/#66fa78cc77df [Accessed 06 February 2017].